From the category archives:

2007 Chicago Conference

Success Story Panel: High Income Bloggers Reveal Their Secrets

by Teresa Valdez Klein on August 20, 2007

They say that a good magician never reveals his secrets, but that cannot be said of entrepreneurial bloggers. In fact, our distinguished panel of high revenue bloggers are jazzed to share their latest tips, tools and tricks for maximizing the money they make from their blogs.

In this session, attendees will learn:

  • The role of patience in successful entrepreneurial blogging
  • How small changes can make huge differences in revenue
  • What community interaction can bring to your blog, and your pocketbook


Online Community Utilities: Where are We Headed?

by Teresa Valdez Klein on August 16, 2007

Just a few years ago, AIM, Friendster and Yahoo Groups were considered to be community platforms with almost unassailable momentum. Today, those destinations are mentioned far less frequently than Facebook, Twitter, Flikr, Jaiku and Pownce.

And what about MySpace? Are the reports of its death greatly exaggerated, or are we looking at the end of an era?

In a world where the next big thing can so quickly become yesterday’s news, how can we allocate and invest marketing dollars? We know where out target market’s attention is today, but where will it be six months or a year from now? Is there any social network that can stay relevant long enough to become THE platform?

And what about the the challenge to create an open social network? Will it happen? What’s a marketer to do if it does?

  • How social networks become and stay relevant
  • Do any of the social networks have what it takes to keep the early adopters around?
  • What’s features and technologies can we anticipate in the next ten years?


WordPress Multi User: Practical Applications in the Enterprise

by Teresa Valdez Klein on August 13, 2007

In this session, Matt Mullenweg of WordPress will present their enterprise social media offerings. He will speak for 25 minutes.


The Key to Value in the Social Media Space

by Steve Broback on August 11, 2007

Participation means engaging with the company’s community. By participating, a company attracts customers from the community. When a company is involved in this area, the customers tell the company what they need or want, and the ensuing dialogue fosters a true relationship. Community members value the two-way relationship they have with the company, and have more loyalty to the brand, rather than simply receiving a service and being satisfied.


1) Design applications and content that users find valuable

2) Enable people to take the concept further and innovate

3) Encourage dialogue and contribution: Don’t control, just give

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25 Ways to Make Your Blog Posts Fresh, Interesting and Linkable

by Steve Broback on August 11, 2007

For any blogger who has ever struggled with the right topics to write about, this lightning fast session will offer many ideas you can use. Take a tour through the 25 essential styles of blogging, from “ambition blogging” where you write about something you want in order to try and get it, to “list blogging” where you publish a useful list and use it as linkbait. The techniques in each style will be discussed, and you will see examples of each in use, including how often you should use them and how much discussion you might expect from each. You’ll also leave the session with a handy presentation to refer to as you go back and apply the styles to your own blogging.


Blogging for Talent: Next-Generation Tools for Recruitment and Retention

by Teresa Valdez Klein on August 10, 2007

Recruiting and retaining top talent is critical to the success of any business venture. Unfortunately, this essential effort is often one of the more under-resourced components of a business. With limited budget and an imperative to locate, recruit and hire the best talent, blogs become a valuable tool for human resources professionals.

In this session, our panel of business bloggers will talk about the ways — foreseen and unforeseen — that their blogging efforts have impacted the quality and diversity of job seekers that come their way. We’ll also discuss how surfing the blogosphere may point you in the direction of your next great hire.

  • How major corporations like GE and Microsoft do recruitment blogging
  • Who should write the recruitment blog at your company?
  • How frequently do you really have to post to have an effective recruitment blog?

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Keynote: What Social Media Brings to the Enterprise

by Teresa Valdez Klein on August 9, 2007

The rapid rise of popular web tools that facilitate conversation and interaction online by allowing millions of people to easily share ideas, insights, experiences, perspectives and media has left enterprises everywhere scrambling to come up with new strategies to leverage or limit the newly unleashed power of these new social media.

No longer do teams need to be harnessed to stuffed email in-boxes filled with irrelevant cc’s and FYIs. Critical institutional knowledge that formerly was archived into invisibility can now be accessed via enterprise search.

Inexpensive or free social media tools like blogs, forums, podcasts, wikis and social communities have given workgroups the potential to communicate essential information targeted to those who need it most.

Social media are having a profound effect on businesses everywhere. In this session, we’ll look at the current social media landscape and examine:

  • The promise and potential pitfalls of unleashing blogs, wikis and social networking in business organizations
  • What the first adopters have learned about how to make social media work to their advantage
  • How to create a failure-proof social media strategy


Hot Tips Panel: Top Bloggers Share Their Favorite Tools and Techniques

by Teresa Valdez Klein on August 8, 2007

All great blogs — no matter the goal of their existence — have one thing in common: a passionate blogger. In fact, that’s the most common tip that top bloggers give when asked for their suggestions for a successful blog.

But beyond passion, what do great bloggers bring to the table? What tools do they use? What do they do when they can’t think of anything to post about? How do they avoid the echo chamber?

In this session, our panel of top bloggers will share tips and tricks for:

  • What to do when the creativity well runs dry.
  • How to keep your readers engaged.
  • What are the great tools for finding information Google doesn’t even know about?

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Creating Community: Online Engagement Success Stories

by Teresa Valdez Klein on August 7, 2007

Most organizations would like to engage with a robust, thriving and receptive online community. Many have launched blogs, wikis or social networks to in an effort to build community around their brand.

Successful online community builders know that these initiatives take time, patience, an open mind and a willingness to listen and grow as an organization. They also understand that the most important interactions are often initiated outside their carefully crafted networks, on other people’s blogs.

These initiatives can be tricky even when everyone speaks the same language and comes from the same basic culture. But international cultural concerns make global execution trickier still. In this session, you’ll hear firsthand how major corporations with a lot to lose have won praise as effective community builders.

You’ll learn:

  • How Unilever’s willingness to listen and respond to the blogosphere at large has reinforced and improved brand loyalty
  • How Intel launched a successful domestic and international social media campaign
  • What all companies with successful community building initiatives have in common


Driving Revenue via Video Blogging

by Teresa Valdez Klein on August 6, 2007

In the world of blogging for dollars, not all forms of content are created equally. And while your text-based content is searchable, you can’t overlook the power of video to sell advertising.

In this session, successful gadget blogger Andru Edwards will explain how adding video content to your commercial blog property will increase your advertising revenue and create better ROI for your advertisers and affiliates.

  • Optimal video length
  • How should your video blog’s editorial relate to that of your text-based blog?
  • How much should you invest in equipment and editing software?
  • How to engage with advertisers and get your video content sponsored


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