From the category archives:

Blog Book

Bloggy Enthusiasim: A Very Thoughtful Review of Publish and Prosper

by Teresa Valdez Klein on December 14, 2006

Matt Ward of Highland Marketing e-mailed me a link to his review of our book today. As always, it’s great to hear that people are finding the book useful.

I was particularly impressed with the one caveat he offered:

The one thing I would caution readers about is Byron and Broback’s exuberant level of enthusiasm. Now don’t get me wrong, I have nothing against enthusiasm. Actually, I think that their enthusiasm is a wonderful thing. My primary concern is that, if the reader is not careful, he or she could find themselves missing the critical truth that blogging takes a lot of commitment and resources. So, while I don’t think that Byron and Brodback overstate the benefits of blogging, I do think that their book could paint a picture that makes successful blogging appear somewhat simpler than it actually is. Of course, in the end this is not a bad thing. The reader just needs to understand that the authors are writing from a particular position, and that, as always, that position will invariably colour what they have to say.

I couldn’t agree more with this assessment. As bloggy types, we tend to get mega passionate about all the great new communications technologies out there. But they do take a lot of time and commitment. I spent many many hours each day researching and writing blog posts and moderating commments.

What’s more, interacting with my RSS reader sometimes feels like I have my mouth around a fire hose when all I really want is a sip of cold water. In fact, John Battelle pointed out to me at the last BBS conference that RSS as it currently stands will never really take off as a medium for data gathering until the sheer overload is tempered in an effective way.

But for me, it’s the right way to do my job. I wouldn’t have it any other way.

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A Few More Clarifications on the Free Book Offer

by Teresa Valdez Klein on September 29, 2006

We’ve had a number of questions come in about the free book offer, so I’d like to make a few more clarifications.

  • If you do not have a mailing address inside the United States, we cannot send you a book. There are no exceptions. We apologize for any inconvenience.
  • If you are not associated with a legitimate business, we cannot send you a book. We ask that you prove your association with a legitimate business by e-mailing us at freebook [at] blogbusinesssummit [dot] com from an e-mail address associated with that business. E-mails from services such as Comcast, Earthlink or Hotmail will not be eligible to participate.
  • If you are associated with a legitimate business, but do not have an e-mail address to prove it, e-mail me at teresa [at] blogbusinesssummit [dot] com. We evaluate these appeals on a case by case basis
  • You must fill out a survey to get your book. A number of people have sent their mailing addresses to either the freebook address or another of our contact addresses expecting to get the book. If you do not fill out the survey, you don’t get the book. No exceptions.

Here is the step by step process to follow in order to get your book:

  1. Send an e-mail to freebook [at] blogbusinesssummit [dot] com from your business e-mail address
  2. Receive an e-mail back with a link to a survey.
  3. Click on the link to fill out the survey.
  4. Receive your free book in 2-4 weeks.

Also, in the interest of transparency, I should mention that we’ve been experiencing some problems with the filter we’ve been using to determine whether an e-mail address is associated with a business. Some people have received multiple responses. I can imagine that this experience would be very annoying and I’m sorry that the filter got screwed up. No person and no system is perfect and we sincerely apologize for the annoyance and inconvenience this malfunction caused.

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The First Round of Our Free Book Requests Reveals a Broad Interest in Business Blogging

by Teresa Valdez Klein on September 28, 2006

Based on the first round of requests for Publish and Prosper through our free book offer, I’d say that our optimism about businesses blogging is well-founded. Requests have come in from real estate agents and CEOs, PR professionals and entrepreneurs. This preliminary information seems to support what we’ve been saying: the blogosphere is a permanent part of the future of business, and business people are waking up to that fact.

I’d like to issue a couple of reminders at this juncture:

  1. There are only 500 books being offered at this time, and they’re going fast. If you’re interested in the book you should send an e-mail to freebook [at] blogbusinesssummit [dot] com from your business e-mail sooner rather than later.
  2. You can’t get the free book without first proving that you’re from a business and then taking a short survey. Please don’t send e-mails to any of our contact addresses requesting the book. You won’t receive one, and you will only annoy me. The only address that you should e-mail in order to get a book is freebook [at] blogbusinesssummit [dot] com.

If you’ve got any questions, you’re welcome to e-mail me at teresa [at] blogbusinesssummit [dot] com.

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We Want Businesses to Blog so Much, We’re Giving Our $22 Book Away for Free!

by Teresa Valdez Klein on September 22, 2006

Bbs-Freebook Banner 160X160-1 If you can’t come to the conference this October, you can still learn about business blogging from the folks that put on the Blog Business Summit. As part of our mission to get businesses blogging, we’re giving away 500 copies of our book Publish and Prosper: Blogging for Your Business free of charge.

Obviously there are some provisions associated with this promotion, and you can read all about them here. Basically, you need to e-mail us at freebook [at] blogbusinesssummit [dot] com. Our e-mail filter will determine whether your e-mail address is associated with a verifiable business. If the filter determines that you are associated with a business, it will send a reply with a link to a short survey. Fill out the survey, get the book in 2-4 weeks.

So why are we doing this? There are a couple of reasons. First, we really care about business blogging.

But we are a business and businesses rarely do things for purely altruistic reasons. We are working to raise awareness of the conference this October, our partners Marqui, Six Apart and Attensa, the book, and our blog.easystreet.com)

“Indispensable…a practical guide to blogging for business.” -Mobil’Homme via (Amazon.com reviews)

“If you are a manager and have heard about blogs but don’t know what they are or how they can be used, then this book is right for you. The messages are clear, complete and will prove invaluable if you are considering or planning an entry into the blogosphere…Read this book before you start a business blog!” -Charles Ashbacher via (Amazon.com reviews)

So there you have it, if you’d like to get a $22 book for free, e-mail freebook [at] blogbusinesssummit [dot] com.

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More Evidence for Content on Demand

by Teresa Valdez Klein on May 29, 2006

According to a survey conducted by Australian broadband Internet service provider Whirlpool, approximately 1/3 of Australian broadband users are using their high-speed access to download pirated television shows.

In our book, we talk about how the evolution of the Web has brought us the content-on-demand generation. People who are used to using the Web often want content in a variety of formats that make it convenient and desirable for them to use. Many businesses in the entertainment industry have taken notice of this revolution – ABC now streams many of its hit shows for free over its website, and countless television networks are offering their shows for download on the iTunes store.

And the concept doesn’t stop at the entertainment industry. Newspapers need to make their online content available in formats that are supported by the ever-growing number of wireless devices that support data access. To take an example we use in our book, even the makers of Purina dog food make their Animal Advice radio show available in podcast format.

To make the evolution and success of the Web translate to additional success for your business, you’re going to have to figure out how you can provide your core audience with the content they crave and the formats they want.

Via Digg.

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Another Perspective on Network Neutrality

by Teresa Valdez Klein on May 15, 2006

I’ve just posted over at the blog book blog about another perspective on the network neutrality debate and its subsequent political ramifications in Congress.

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Clever Content on Demand Mashup Benefits Yahoo!, Apple

by Teresa Valdez Klein on May 10, 2006

Be forewarned: this is another “we talk about this in The Book” plug, but it’s interesting anyway so read on!

So basically what’s happened is that some really cool people have created a mashup that makes it super easy to put Yahoo! local maps on your iPod.

This is what we call really good content on demand. Grab the maps, change the format, get out the door and drive with the Pod (that’s what all the cool kids call ‘em now).

Via digg.

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Meet the Blogs

by Teresa Valdez Klein on May 4, 2006

We know, we know, you’ve all been dying for a sneak peak at Publish and Prosper: Blogging for your Business a Peachpit/New Riders Voices that Matter book due out in just a few weeks.

We are very happy to now be able to offer a sample chapter of the book over at our book site.

The sample chapter is Chapter 1: Meet the Blogs, in which the authors introduce readers to the blogosphere.

Enjoy, folks!

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Start the Presses!

by Teresa Valdez Klein on May 3, 2006

Byron has posted over at the blog book blog about our book going to press today!

We’re all very excited to see the finished product.

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Blogs that Don’t Look Like Blogs

by Teresa Valdez Klein on April 27, 2006

One of the things we talk about in our book is blogs that don’t look like blogs – which is to say, blogs that don’t follow the traditional three column (or two column) bloggy looking layout.

Rising from Ruin is a good example of a blog that doesn’t look like a blog.

Another amazing example is Byron’s Clip-N-Seal blog which is a fairly recent development. This beautiful site doesn’t look like what you picture when you picture a blog, but it was built with Movable Type and lots of brilliant design work.

So when you’re thinking about building a business blog, the sky is really the limit. Blogs can look, feel and behave in ways that aren’t necessarily “bloggy” while retaining all the power that makes them “Websites on steroids.”

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