From the category archives:

CES Blogger Parties

Tracking Blogger Sentiment: iPhone vs Verizon Voyager

by Steve Broback on January 3, 2008

Since early October, we’ve aimed our sentiment tracking system at the many bloggers who have been comparing the Apple iPhone to the LG Verizon Voyager. While our Sentimine system can accurately sense the tone applied to almost any product or service, we focused our first public portal on consumer electronics as it provides a nice linkage to our upcoming CES blogger party.

As of this writing, the sentiment meter shows the two products in a dead heat. That was not the case at first. Below is a chart depicting how the sentiment tracked over time.


The blogosphere was largely pro Voyager until mid November, when the trend moved in the direction of the iPhone. It appears that the anticipation of the product led to positive speculation while the actual shipping of the phone (on Nov 21) led to side-by-side, hands-on comparisons. This led to some negativity.

This chart depicts the cataloging of 260 original relevant blog posts. Duplicate and splog-generated posts are filtered out from the final sentiment rating.

Many of the bloggers whose posts are cataloged will be attending our second “It Won’t Stay in Vegas” blogger party next week at CES. If you’re a blogger who covers the gadget space, we’d love to see you there. Just email Jason AT parnassusgroup DOT com for an invite. Vendors, exhibitors, and PR people should contact Kim AT parnassusgroup DOT com for sponsorship information.

Launching a new product or service? We can build a private, real-time blog/press sentiment portal for you too. Contact Kim AT parnassusgroup DOT com.


CES Blog Analysis Indicates Microsoft and iPod Were Likely 2007 Expo Buzz “Winners”

by Steve Broback on April 10, 2007

As a follow-up to our work with CEA in evaluating bloggers for the 2007 CES show, and in preparation for our 2008 CES blogger bash, we’ve launched an in-depth analysis of blog activity related to the January event.

Using a combination of several Web intelligence engines and human review of over 3,000 individual blog posts, we’ve captured the majority of blog posts made by those in attendance at CES. We’re starting to see clear patterns emerge.

One of the largest data sets we have on hand is extracted post subject lines. We’ve broken those subjects into individual words and have analyzed them for frequency. Below is a chart depicting the top 150 or so words in use–after assignment to companies best aligned with them. The iPod was the single most frequently mentioned product term. Vista, iPhone, and Xbox also were hot topics.

Ces Subject Word Analysis

Note that PodTech’s Bloghaus sponsored by Seagate was in the top ten. Heads up that thanks to the data being munched and the services being tapped into, we’ll soon have a comprehensive set of interpreted CES blog-related info. We have a list of the hundreds of individual bloggers who attended CES, and are ranking them now based on influence. We’ve also begun the process to glean product and company mentions (and sentiment) within blog posts.

FYI that Monster Cable is just one of the client companies who have commissioned us to deliver to them the final report we’re preparing. If you are interested in receiving the report based on this data, contact Kim Larsen.


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