From the category archives:


John Furrier explains how the iTunes podcast catalog works

by Jason Preston on July 18, 2007

As we continue to filter though “The BBS Vault,” bringing old classics to DVD at extra-high prices, we’ve been uncovering more snippets of really useful stuff to throw up for you.

If you like what you’re seeing, be sure to sign up for our Chicago conference.

This particular clip is of John Furrier, the Founder of PodTech, as he explains how the iTunes podcast directory ranks its listings, and gives a few suggestions on how to make sure your podcast doesn’t get pushed into obscurity. Have a gander:

As I understand it, John is telling us that the iTunes listings are based largely on consistency, the same way that Google tends to rank blogs. Post more often, podcast more often, and rise in the ranks.

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Using New Media to Market the Oldest Media: Simon & Schuster’s Book Channel on YouTube

by Teresa Valdez Klein on May 8, 2007

To give bibliophiles a look at the people behind their favorite contemporary works, publisher Simon & Schuster plans to launch a book channel on YouTube. The channel will feature two-minute clips of the CBS-owned publisher’s bestselling authors discussing their work and their lives as authors.

Their goal here is right on. The channel is an indirect way of giving users additional content that they find useful. But I think they should focus their distribution methods more broadly than just a YouTube channel. I’d like to see them host the videos on a blog of their own making, just as popular YouTube channel LonelyGirl15 ultimately did. Also, I’d like to see the series as a video podcast on iTunes, so that I can download it onto my iPhone and watch it on the bus.


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