From the category archives:

Political Blogging

Meet the Press: Blogger Ethos is Why Obama Beats Hillary

by Steve Broback on February 25, 2008

I watched Meet the Press yesterday and as expected, much of the conversation surrounded the Obama/Clinton race.

Chuck Todd, News Political Director for NBC made a statement that hit me as particularly relevant to those who follow the blogging space:

“If you really look at why Obama’s beating Clinton, It’s not on issues, it’s on authenticity.”

Seems to me that it’s true. Hillary’s pontifications have more of a contrived “press release” tone to them while Obama is more “bloggy” and authentic.

This reinforces the “This is our conversation” image of Hillary that was so brilliantly put forth by Obama supporters in the “1984″ spoof.

Hey marketers! Authentic sells….

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Trent Lott Gay Scandal: Bloggers Once Again Trump Traditional Media(?)

by Steve Broback on November 26, 2007

So the breaking news is that Trent Lott may have retired in order to preempt a scandal involving a gay escort. If true, it will be another case of bloggers leading the traditional press around by the nose. The story broke at Big Head DC (a blog) while Hustler Magazine and Fox News could only hint that “a bombshell” was coming in “a week or two.”

We have a saying around the office — if you want to know what will be on the TV news day after tomorrow, check your rss newsreader today.

If the story proves to be false, it will tar bloggers yet once again as not doing their “fact checking.” My hope is on the former scenario. The latter is a tired old excuse that is largely without merit IMHO.


Blog Savviness Giving the Dems Big Edge in Presidential Fundraising

by Steve Broback on July 22, 2007

The Wall Street Journal has written today about how (and why) the Democrats are leading the Republicans in presidential findraising by some $100 million dollars. They specifically cite how the Democrats are embracing the blogosphere while the Republicans struggle more with Web 2.0 tools.

Democrats have also benefited because of their comparative strength with Internet activists. While Republican voters tend to gravitate toward traditional media like talk radio, Democratic voters with strong opinions are more likely to go online to read blogs. That, in turn, has led to an explosion in online giving to Democrats, who are building lists of thousands of small-dollar donors for a fraction of the cost of traditional direct mail.

In a memo sent to Republican campaigns earlier this year advising them how to engage bloggers, the NRSC said: “In comparison to the left, the center-right has an underutilized online fundraising apparatus.” An NRSC spokeswoman confirmed the authenticity of the memo, which is posted on Politico, a political Web site.

I’ve noticed a similar trend in some local races I’m following. The promotional/fundraising sites built by established, older, business types are frequently static HTML with no feeds — resulting in lousy PageRank and Alexa numbers. Meanwhile, the lefty activists are often using WordPress and are big-time into RSS.

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