The Blog Advantage: Why blogs are taking over

by Jason Preston on October 25, 2006

This is a collection of notes from Steve’s presentation on what a blog is and why blogging is so important and cool. I’ve jotted a few other notes on other presentation on my own site.

  • The number one search phrase with the word blog in it is: “What is a blog?” There’s a lot of mystery around what a blog is and why they’re such a big deal.
  • The success of a blog can essentially be boiled down to visibility and practicality.
  • Steve talks about how well the Blog Business Summit blog (this site) has done as not just “a blog,” but as the entire web presence for the BBS.
  • Steve asks how many people remember building web pages by hand. What a painful process. A blog engine is entirely dynamic – the user interacts with a database, and the whole site is far more efficient from a back-end perspective – you don’t have to access, edit, re-upload each page if you make changes to the design.
  • Something that gets glossed over a lot when talking about blogging advantages: it’s easy.
  • Steve uses copytalk, sounds very cool. For a monthly fee, Steve calls a phone number, talks at it, and then he gets a typed transcript in his e-mail.
  • All exotic technologies become boring commodities – many people say that blogging software is “toy” CMS (content management system) technology. Like Photoshop (created to convert file formats) vs. Quantel Paintbox (huge crazy system) – Photoshop started out as a “toy.” Now you probably can’t even buy Quantel Paintbox.
  • Google (and co.) love blogs.
  • The catch phrase “Nigritude ultramarine” – a contest among SEO geeks to see who could take a nonexistant phrase on Google and hit the top result. As you can see, it’s a blog. All he did was make a post and ask people to link in.
  • Blogs are clean coded and content oriented. All this standards-based design and formatting is done automatically. Google likes that. Blogs are focused on frequent content. Google likes that.
  • Every new post in a blog is actually a new page. This is great for Google because Google likes to have individual pages in it’s directory – and it keeps it in the same place. This is what permalinks are all about.
  • A disadvantage to a tradition CMS is that these pages will only be created upon request, and so search engines were unable to index the (nonexistent) page.
  • Permalinks make it really easy to link between blogs to specific posts instead of just a meaningless main page. Also, these regular linkings are seen favorably by gooooooogle.
  • A question: if Google loves blogs, won’t spamblogs make Google like blogs less? Well, Steve says, that’s been a concern for ages, and Tris adds: Google’s methods for cutting out the spamblogs are getting better and better. Steve thinks that Google is going to rank based on what blog engine you’re using (something that’s free and easily run by a bot will be ranked lower).
  • Comments are an advantage in many ways: it’s free content. If you don’t want to do comments, you don’t have to – but if you do, you can really get something out of it.
  • RSS: don’t check back. The content will check with you. All blogs have this ability for you to subsribe to an RSS feed, and a newsreader will allow you to visit zillions of sites a day (or at least their content).

{ 1 comment… read it below or add one }

1 steven e. streight aka vaspers the grate 10.25.06 at 2:42 pm

Saying “blogs are cool” is like saying “sex is great”. But what about STDs, adultery, child molesters, and teen pregnancy, etc.?

This blog is valuable, due to relevant, interesting content. But most blogs are boring, stupid, irrelevant, and I mean business and marketing blogs.

I hope most companies never blog, not until they radically change their corporate BS culture of command and control. Not until the dump the concept of “CEO” and go to a more community driven management structure, a customer driven culture, and not the prevalent Enron inspired “drive the stock prices up, then quit and take your multiple millions in golden parachute, bloated compensation with you” as Joel Spolsky discusses in his writings.

We need a French Revolution, real or metaphorical guillotines, for most CEOs. We need to use blogs to destroy Business As Usual.

Only then can blogs be effective and beneficent.

Thanks for running one of the best business blogs that has ever existed. Much to learn here. A bit self-hyping but that’s okay, because the content is useful and rich.


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