Jason Calacanis: From Weblogs to Netscape

by Teresa Valdez Klein on October 26, 2006

The following are my notes from Jason Calacanis’ keynote speech about authenticity and integrity within commercial social media.

  • Business is about finding incredible people, trusting them, and supporting them.
  • Blogs can help you to clarify what you actually said if your remarks are taken out of context by the press.
  • If Robert Scoble, who is a major outsider, can become such a powerful person within Microsoft in such a short time…this really illustrates the power of blogs.
  • Good bloggers criticize the people who pay their checks.
  • Some people are great bloggers, some people suck at it. Some people make great products, some people suck at it. People who make great products don’t have to fight for their reputations.
  • Want to be an A-list blogger? Anyone can do it. Here’s how: look at Techmeme and write something halfway intelligent about the top story of the day every day for 30 days, come to one or two conferences every month and you’ll be an A-lister. The blogosphere is a true meritocracy. “That’s why I love this medium…how well you do is up to you, nobody else!”
  • If you write intelligent comments on other people’s blogs, people will know who you are.
  • Pay-per-post is evil. It “takes a piss” all over authenticity and integrity. Companies that use it are loser companies. They attract the bloggers who are frustrated with building a business out of blogging. The whole basis of the blogosphere is that it’s based on transparency and authenticity. If it were transparent, it would be different. But if you’re going to take money to talk about something and don’t disclose it, that’s not innovative…it’s lying.
  • Debate is good, do it with a smile.
  • Covert marketing is wrong. He called out Tim Draper for investing $3m in a company that does covert marketing. “Does anybody here like to be decieved?”
  • This podcasting this is going to be big. I didn’t think so two years ago, but I’m frequently wrong. About 20% of what I write is wrong. If you get out there and debate things, you’re going to be wrong sometimes.
  • CalacanisCast will be on PodTech, PodTech will be putting two impoverished children through private school as Jason’s compensation.
  • Jason says he was wrong about YouTube, they “threaded the needle” by convincing companies to put copywrited content out there and make money off it later on.

{ 2 comments… read them below or add one }

1 steven e. streight aka vaspers the grate 10.26.06 at 12:12 pm

I believe and agree with all these notes, and thank you for being so legit with the core values of blogging that you share the wealth of your info with all of us.

This blog has so many relevant, mind-popping posts, it drives me insane. Jason is one of my favorite bloggers, though I question clinking and artificial posting.

Artificial posting is taking a topic you don’t care about (see blog core value: Authenticity + Passion), and writing about it to generate Google juice.

I wish he hadn’t said that about TechMeme. Now many ppl who are searching a hot tech topic will see many wanker posts cluttering the results page. Toss this one out, and your list of insights is indeed helpful and brilliant.

But the “how to go viral”, “how to be an A Lister” suggestion is so silly I can’t believe Jason even said it.

To be an authentic blogger, you never contrive posts or exploit a silly gimmick. There is no shortcut to success, Jason knows that. You blog ONLY about what you really know and care about, or need to know more about, or whatever is buzzing loudest in your brain at the moment.

Please, no artificial posting ppl. Thanks.

2 steven e. streight aka vaspers the grate 10.26.06 at 12:19 pm

….er, however, if you went to TechMeme, or a meme tracking site on some topic or industry you authentically care about, and actually, honesty do get excited about the info you find there, and you post something on it, this is a brilliant and powerful way to “become an A Lister”…if your blog is consistenly good in many other vectors, plus if you practice reciprocal commenting and even auto-reflexive blog scorching (hysterical manic purging of blog components, like design, to refresh it).

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