Jason Calacanis: From Weblogs to Netscape
The following are my notes from Jason Calacanis’ keynote speech about authenticity and integrity within commercial social media.
- Business is about finding incredible people, trusting them, and supporting them.
- Blogs can help you to clarify what you actually said if your remarks are taken out of context by the press.
- If Robert Scoble, who is a major outsider, can become such a powerful person within Microsoft in such a short time…this really illustrates the power of blogs.
- Good bloggers criticize the people who pay their checks.
- Some people are great bloggers, some people suck at it. Some people make great products, some people suck at it. People who make great products don’t have to fight for their reputations.
- Want to be an A-list blogger? Anyone can do it. Here’s how: look at Techmeme and write something halfway intelligent about the top story of the day every day for 30 days, come to one or two conferences every month and you’ll be an A-lister. The blogosphere is a true meritocracy. “That’s why I love this medium…how well you do is up to you, nobody else!”
- If you write intelligent comments on other people’s blogs, people will know who you are.
- Pay-per-post is evil. It “takes a piss” all over authenticity and integrity. Companies that use it are loser companies. They attract the bloggers who are frustrated with building a business out of blogging. The whole basis of the blogosphere is that it’s based on transparency and authenticity. If it were transparent, it would be different. But if you’re going to take money to talk about something and don’t disclose it, that’s not innovative…it’s lying.
- Debate is good, do it with a smile.
- Covert marketing is wrong. He called out Tim Draper for investing $3m in a company that does covert marketing. “Does anybody here like to be decieved?”
- This podcasting this is going to be big. I didn’t think so two years ago, but I’m frequently wrong. About 20% of what I write is wrong. If you get out there and debate things, you’re going to be wrong sometimes.
- CalacanisCast will be on PodTech, PodTech will be putting two impoverished children through private school as Jason’s compensation.
- Jason says he was wrong about YouTube, they “threaded the needle” by convincing companies to put copywrited content out there and make money off it later on.