Newspaper Readers Abandoning Print for Blogs
Today in the Wall Street Journal, the article Circulation Falls at Many Papers describes how readers are transitioning away from paper-based news.
Many of the nation’s newspapers continued to post circulation declines, reflecting the industry’s continuing battle to hold onto readers migrating to the Internet and other media, according to the latest figures from the Audit Bureau of Circulations.
Meanwhile, in January 2007, Netratings announced that traffic to blogs aligned with newspapers surged in 2006.
The number of visitors to the blog pages of the top 10 online newspapers grew 210% in the past year, far outpacing growth to the parent sites. Nielsen/NetRatings found that while the unique audience to online newspapers grew 9% from December 2005 to December 2006, the number of visitors to blog pages at the top newspapers skyrocketed and accounted for 13% of the parent sites’ total traffic.