Newspaper Readers Abandoning Print for Blogs

by Steve Broback on April 30, 2007

Today in the Wall Street Journal, the article Circulation Falls at Many Papers describes how readers are transitioning away from paper-based news.

Many of the nation’s newspapers continued to post circulation declines, reflecting the industry’s continuing battle to hold onto readers migrating to the Internet and other media, according to the latest figures from the Audit Bureau of Circulations.

Meanwhile, in January 2007, Netratings announced that traffic to blogs aligned with newspapers surged in 2006.

The number of visitors to the blog pages of the top 10 online newspapers grew 210% in the past year, far outpacing growth to the parent sites. Nielsen/NetRatings found that while the unique audience to online newspapers grew 9% from December 2005 to December 2006, the number of visitors to blog pages at the top newspapers skyrocketed and accounted for 13% of the parent sites’ total traffic.

{ 2 comments… read them below or add one }

1 Mark 05.01.07 at 5:01 pm

Headline is misleading. The people who leave newspapers to get their news on the web are getting it from news sites, not blogs. Of course the traffic to newspaper blog sits grew by 210% – when you start from a small number it’s easy to get a high percentage growth.

2 Steve Broback 05.02.07 at 7:54 am

A blog is a content management system that can (and does) publish more than diary entries. How many news “sites” are driven by WordPress, MT or the like? I consider those to be blogs.
Also, I would argue that Google News has become the virtual “front page” for millions, and I certainly see newspaper blog posts populating Google News.

Sponsored links

advertise here