How are Intel’s Business Bloggers Chosen?
Jeremiah Owyang did a really interesting interview with Intel Internet Strategist Bryan Rhoads. For the most part, I found it really informative, but I’m going to nitpick on one particular question that I feel wasn’t fully answered.
Owyang asked, “Do you have an Blog Policy? What’s the publishing process like for the Intel Blogs, and who’s involved? Who is allowed to blog and how are they selected?”
We do have a policy for employees that is essentially an extension of our long standing communications policy. Its very much inline with former electronic communications policies, but updated to accommodate the medium and new technologies…
There is no “content workflow” through PR, Marketing or Legal… it’s the blogger communicating directly w/ his or her audience. Unfiltered and straight from the blogger’s keyboard to the live blog.
Given that there is no filter for content before it is published, it seems rather important that Intel choose bloggers who will represent the company well. I don’t mean to imply that Intel bloggers are required to drink the Kool Aid before they can speak, but I would like to know what criteria they use to determine who can blog.