How long does it take to write a good blog post?
Posts come in all different shapes and sizes. Every blogger is unique in the way they compose and present their posts, which is one of the things that makes the blogosphere such an interesting place. The other interesting thing is all those crazy widgets.
There are people who write in a long, rambling, off-the-cuff style like Bob Lefsetz. There are people who tend to write essays like Tom Evslin. Still more people write somewhere in the middle, like Fred Wilson.
But regardless of your writing style, a good blog post usually happens when you take the time to put it together well. Think about how you want to structure your post. Do you want to jump right in, or are you writing about something that needs an introduction? Should your tone be lighthearted or serious? Does the title include the right keywords? Will your first sentence pique the reader’s curiosity? Will Scoble read your post?
A good blog post doesn’t necessarily escape the rules of good writing just because blogging is a relatively new medium. Don’t get me wrong—personality is important, but you can have a human voice without littering a post with errors. How does the saying go? “To err is human, to proof-read is unusual?” I think I made that one up.
It tends to take me between fifteen minutes to a half-hour to write a post I’m satisfied with, but that’s only after I’ve decided what I want to post about. I’m also including the time I take to re-read before I post.
Taking a little extra time to re-read an entry before you post it will often give you a stronger piece, and one good blog post is worth several poor ones, regardless of its shape or size.