John Furrier explains how the iTunes podcast catalog works

by Jason Preston on July 18, 2007

As we continue to filter though “The BBS Vault,” bringing old classics to DVD at extra-high prices, we’ve been uncovering more snippets of really useful stuff to throw up for you.

If you like what you’re seeing, be sure to sign up for our Chicago conference.

This particular clip is of John Furrier, the Founder of PodTech, as he explains how the iTunes podcast directory ranks its listings, and gives a few suggestions on how to make sure your podcast doesn’t get pushed into obscurity. Have a gander:

As I understand it, John is telling us that the iTunes listings are based largely on consistency, the same way that Google tends to rank blogs. Post more often, podcast more often, and rise in the ranks.

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1 Can Live » Blog Archive » Buzz Marketing highlights from last week … 01.13.08 at 3:26 pm

[...] Blog Business Summit ยป John Furrier explains how the iTunes podcast catalog works Great podcast on understanding iTunes and how the listings work Podcasting [...]

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