Blog Savviness Giving the Dems Big Edge in Presidential Fundraising
The Wall Street Journal has written today about how (and why) the Democrats are leading the Republicans in presidential findraising by some $100 million dollars. They specifically cite how the Democrats are embracing the blogosphere while the Republicans struggle more with Web 2.0 tools.
Democrats have also benefited because of their comparative strength with Internet activists. While Republican voters tend to gravitate toward traditional media like talk radio, Democratic voters with strong opinions are more likely to go online to read blogs. That, in turn, has led to an explosion in online giving to Democrats, who are building lists of thousands of small-dollar donors for a fraction of the cost of traditional direct mail.
In a memo sent to Republican campaigns earlier this year advising them how to engage bloggers, the NRSC said: “In comparison to the left, the center-right has an underutilized online fundraising apparatus.” An NRSC spokeswoman confirmed the authenticity of the memo, which is posted on Politico, a political Web site.
I’ve noticed a similar trend in some local races I’m following. The promotional/fundraising sites built by established, older, business types are frequently static HTML with no feeds — resulting in lousy PageRank and Alexa numbers. Meanwhile, the lefty activists are often using WordPress and are big-time into RSS.