Driving Revenue via Video Blogging

by Teresa Valdez Klein on August 6, 2007

In the world of blogging for dollars, not all forms of content are created equally. And while your text-based content is searchable, you can’t overlook the power of video to sell advertising.

In this session, successful gadget blogger Andru Edwards will explain how adding video content to your commercial blog property will increase your advertising revenue and create better ROI for your advertisers and affiliates.

  • Optimal video length
  • How should your video blog’s editorial relate to that of your text-based blog?
  • How much should you invest in equipment and editing software?
  • How to engage with advertisers and get your video content sponsored

{ 3 comments… read them below or add one }

1 nate 08.06.07 at 4:18 pm

Ok, when you say “this session” (all the time, btw), what do you mean? Do you mean the session you’re promoting on the left sidebar? Link to it, or else leave some transcripts or something.

2 Teresa Valdez Klein 08.06.07 at 5:21 pm

We have a plugin that allows us to associate our blog content with specific sessions for our upcoming conference. If you look at the meta data for those posts, you’ll see when and where they’re scheduled and who is speaking.

No .mp3s yet because they haven’t happened.


3 Tim Reha 08.07.07 at 2:33 am

Are we going to hear about streamlined production, sponsorship packages, distribution on the different networks and international trends?

Hope so, last year was good, but really, now, I heard some speakers say that an open source audio podcasting software was “Great”, when that software was weak and a headache for noobs only.

The food was great, after events super.. Chicago has good night clubs, see you at the After Hours..


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