The Key to Value in the Social Media Space
Participation means engaging with the company’s community. By participating, a company attracts customers from the community. When a company is involved in this area, the customers tell the company what they need or want, and the ensuing dialogue fosters a true relationship. Community members value the two-way relationship they have with the company, and have more loyalty to the brand, rather than simply receiving a service and being satisfied.
1) Design applications and content that users find valuable
2) Enable people to take the concept further and innovate
3) Encourage dialogue and contribution: Don’t control, just give