Blog Business Summit Chicago: Important Update
After much consideration we’ve decided not to host the Blog Business Summit in Chicago this year.
We are contacting all of our speakers, sponsors, and attendees to notify each and every one of them personally of this news.
Despite strong participation from sponsors and our long-time community members, we just weren’t seeing the registrations we hoped for from the local, Chicago-area bloggers and PR/marketing professionals that were required to support the event.
Our conferences have always relied heavily on local participation, and our feeling is that Chicago has been very well served this year by at least two excellent, and very reasonably priced blogger conferences: SOBcon and BlogHer. A third event close on the heels of these other shows is obviously a tough sell. In addition, it’s clear from discussions with local marketers that blogging has normalized and is not the disruptive force it was back in 2004 when we launched the BBS.
As our pal Robert Scoble said in 2006, blogging is rapidly being subsumed under the larger heading of social media and online community/conversation building. For those serious marketers that “get it”, blogging is just one tool in their arsenal that needs to be mastered.
This is why we as a company are expanding our editorial gamut. The BBS team has launched a new blog: the Web Community Forum
And as you’ll see when you visit the Web Community Forum site we’ve created a new event focusing on the best practices for commercial and political ventures who want to use Facebook as a community building tool. Our sense is that many of the same people who attended our first three blogging conferences are now shifting their attention to building and engaging with their communities there. We hope to see many of your faces once again.
On the Web Community Forum site, we’ll cover how people, businesses, and political campaigns are using technologies such as Facebook, Twitter and, of course, blogs to reach out to core constituencies and build communities. We’ll talk about best practices and great technologies – from WordPress plugins to Facebook applications – that enable community engagement.
We ask for your patience and understanding as we move forward with the logistics of canceling this Chicago event. We are committed to providing excellent customer service to our entire community as we move forward.
If you’re a Chicago BBS speaker, attendee, or sponsor and have not heard from us by noon PST Tuesday. Please feel free to contact us. Here are our phone numbers:
Steve Broback – (425)-503-2093
Kim Larsen – (425)-556-1941
Teresa Valdez Klein – (206)-229-9335
Jason Preston – (206)-235-8981