Building a better website
Seth Godin has an incredible knack for starting with complex and important concepts, and then boiling them down to practical principles. It’s one of the reasons he is such a good author.
These posts area a great starting point for a company or a team that is struggling to create a new, service-based web site. But I think Seth left out the most important point of all: architecture.
As we move forward, more and more sites will be running on blog content management systems. WordPress. Movable Type. TextPattern. You would be foolish to build anything less than a full-blown major news site on something else.
If you type “Seth Godin” into Google, this is what you get. Notice where sethgodin.com is (red), and notice where his blog is (blue):
So when you set out to build a web site for your company, whether it’s supposed to be “good enough” or “great,” don’t forget to build it as a blog.