Make good first impressions by paying attention to details

by Jason Preston on April 4, 2008

Seth Godin, as he so frequently does, has put his finger on a really important concept: the details make the difference.

The facts:
Too many choices.
Too little time.

The response:
Quick decisions based on the smallest scraps of data.

It’s amazing how the little things make such a big impact on our decisions. When a reader first lands on your site, they are going to see a lot of things that help them fit it into some kind of category.

For me, sites fall into one of these groupings:

  1. Personal Blogs
  2. Media Blogs
  3. Company Blogs
  4. News Sites
  5. Forums
  6. Services/Social Utilities
  7. Not interested

And you’d be surprised at how quickly I decide which category a new site falls into its place.

Google ads at the top of the page? Media blog.

Forums are easy.

Custom banner image? Personal blog.

Content not obvious/above the fold? Not interested.

When you’re building your blog, pay attention to the grammar that you’re using. Make sure your site advertises itself as what it is. That will help you gather the right audience.

{ 2 comments… read them below or add one }

1 Joshua Davidson 04.09.08 at 4:13 am

Thanks for an interesting piece. It does seem to get to the heart of how we all interact with the web. May I please ask your thoughts on integrated web publishers? Where personal blog meets company website. You mention the header change being an indication of a personal site, but what are the other determining factors that you think differentiate the two visually?

2 Jeff Makepeace 04.10.08 at 2:01 am

In addition to good content without any grammatical mistakes in blogs, that blog should also be submitted to Social Networking websites. Through Social networking website, your blog content or information can reach to thousands of visitors.

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