Make good first impressions by paying attention to details
Seth Godin, as he so frequently does, has put his finger on a really important concept: the details make the difference.
Too many choices.
Too little time.
Quick decisions based on the smallest scraps of data.
It’s amazing how the little things make such a big impact on our decisions. When a reader first lands on your site, they are going to see a lot of things that help them fit it into some kind of category.
For me, sites fall into one of these groupings:
- Personal Blogs
- Media Blogs
- Company Blogs
- News Sites
- Services/Social Utilities
- Not interested
And you’d be surprised at how quickly I decide which category a new site falls into its place.
Google ads at the top of the page? Media blog.
Forums are easy.
Custom banner image? Personal blog.
Content not obvious/above the fold? Not interested.
When you’re building your blog, pay attention to the grammar that you’re using. Make sure your site advertises itself as what it is. That will help you gather the right audience.