Build a Facebook Application as Part of Your Search Engine Optimization Effort

by Teresa Valdez Klein on April 7, 2008

Everyone knows that Web 2.0 technologies have permanently shaken up the practice of Search Engine Optimization. But when people discuss the confluence of Web 2.0 and SEO, they’re usually talking about blogging. After all, we all know that search engines love blogs because they’re dynamic, link to each other frequently and have well-structured code. Blogs usually beat metatagging and link exchanges on a static website.

But what about Facebook applications? Until recently, search engines weren’t indexing them. But according to Justin Smith of Inside Facebook:

Facebook recently enabled developers to serve XML sitemaps off the apps.facebook.com. Sitemaps are used by webmasters to notify search engines of updates to pages and page structure, and generally are a worthwhile exercise in any SEO strategy. Since apps are served from apps.facebook.com, developers get to ride on the back of Facebook’s PageRank – potentially a big leg up on regular web apps.

As of this writing, the domain www.facebook.com has a Google PageRank of 8. It’s entirely possible that a well-optimized application page could be indexed by Google as being more relevant than a company’s own website. An inbound link from an application page could also make your site more relevant.

If you’re attempting to make the case for developing a Facebook applicatio to reach your audience, don’t forget to mention the SEO benefit to your boss.

{ 1 comment… read it below or add one }

1 Jim Cooney 04.12.08 at 1:05 pm

I started my writer’s blog (which aims to be more “industry” than “personal”) two months ago according to much of the advice prescribed in Publish and Prosper. Just posted about my first minor but satisfying SEO victory this afternoon. Thought you might be interested to see how one of your mentees was doing.

Obviously there’s still plenty of work to be done. If you have any advice though I’d love to hear it.

P.S. Apologies if my previous comment on JP’s “splogs” post was overly defensive. In fact, I’ve since bought my own domain and eliminated the blogspot extension. Not sure what sort of advantages that will bring, but I figured it was probably worth the ten-dollar per year investment.

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