Out of post ideas? Write about the same thing again

by Jason Preston on April 21, 2008

I know a lot of people who are reluctant to start blogging because they feel like they’ll have a hard time coming up with stuff to blog about. And they’re right that coming up with the right stuff to blog about is one of the more daunting tasks you face if you’re aiming to blog regularly.

The first great solution, which I recommend, you can find at Copyblogger here.

Fortunately, there’s a loophole for this problem. You can write about the same stuff more than once.

It turns out that repetition is a great tool for teaching and persuasion. If you’re trying to get an idea through people’s heads, it’s actually a good strategy to approach the issue for four hundred different angles. I can’t count the number of times that we’ve blogged about how a blog should be your business homepage.

The point is this: repetition is a teaching strategy. As long as you’re not simply re-posting something you wrote before, re-hashing the same subject is fair game.

{ 2 comments… read them below or add one }

1 victor sanzone 05.01.08 at 7:31 pm

new to blogging , i hope to learn alot about the subject from this site , thanks for everyones view

2 Website Business Broker 05.01.08 at 10:17 pm

Thanks for the encouragement and suggestions – I have been contemplating adding a blog so I can share my daily dose of perspective on the business broker industry and buyer and sellers I deal with daily

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