Blogging and conversation systems need more integration
Fred Wilson is absolutely right about web discussions: Information can be sucked out, but it needs to be pumped back in as well.
If I write a great blog post, and it gets sucked in to Facebook as a note, and the conversation happens there, inside Facebook – it doesn’t automatically get attached to my site. The problem stems from the fact that all these different web services get value from having the conversation happen on their servers.
Facebook gets value from having a complete social environment going on inside their walled garden, so they’re not dependent on search.
Disqus gets value because all the comments left in their system are regarded by Google as their original content.
FriendFeed gets value from having conversations happen ON friendfeed, which keeps people on their service.
Business bloggers get value from having comments on their site because Google sees it as original content and because smart commenters frequently add to the knowledge available in the post.
Google is the largest roadblock in this process. As long as it provides an incentive to web sites and services who collect comments and discussion on their server (first), then it’s only smart business to keep things segmented.