Blog sells for $12.4 million after 1 year and 3 months
Paidcontent and ProBlogger reported this morning that the Bankaholic blog, which launched in July of 2007, was bought today by Bankrate for a cool $12.4 million, and the option to earn another $2.5 million over the next 12 months.
That’s an astounding payout for the amount of time that John Wu (who is the one person behind Bankaholic) has put into the site.
If you look at the Google trends chart, you can see a very convincing argument for building a blog to flip it:
Having been in the blog space for a long time, I sometimes forget that there is an actual market for blogs, but there definitely is.
Some people like Yaro Starek have occasionally suggested that you can make a business out of buying blogs, building them up a little bit, and then reselling them for a profit.
Blogging ain’t dead yet.