Wired’s Paul Boutin joins the “blogs are dead” bandwagon
And I have to disagree completely. Blogging is far from dead—blogging is thriving. According to Paul, the reasons you should skip the blogosphere are, roughly:
- There are too many other blogs
- Writing more than 140 characters is too much work
- Media companies are now blogging
- Jason Calacanis isn’t doing it anymore
Blogging has always been a medium. It’s a tool that you can use in many ways, and what’s happened is that this tool has been adopted by a lot of people for a lot of different purposes.
Some of what Paul brings up is actually valid: gone indeed are the days when a wayward blog post about a popular subject like “Barack Obama” could rocket you to the top of Google. But a blog still beats a static web site on SEO hands-down.
And there’s also the way that a blog lets you connect with your niche. The Techmeme leaderboard does not define the blogosphere. It tracks the “broadcast blogosphere” – blogs from people and organizations big enough that they’re essentially going back to broadcast models.