What the ‘Australia’ film launch shows us about authenticity
According to Gawker, the “highly anticipated” film Australia is rolling out to a lackluster reception in…Australia. Of course, just because it doesn’t do well down under doesn’t mean that the mass audiences in the United States won’t like it, but I’m willing to bet that most of the time a Bad Movie in Australia = a Bad Movie in the US.
But anyone can tell us if a movie is good or bad. The real golden nugget in the Gawker post is this:
We guess it’s just not possible anymore—people, what with the internet and all, are just too cynical—to manufacture a phenomenon. It has to come much more organically than this.
We’ve been telling people from the early days of blogging that authenticity is of paramount importance. Writing blog posts and engaging with people online is not like writing a press release or making an execuspeak presentation.
The audience is savvy, and they know when you’re laying down astroturf. The more you try to shove things down their throats, the less they’re going to pay attention to what you say, and I think the price you pay in authority for a few more ticket sales is not worth it in the long run.