Building your audience with analogies

by Jason Preston on January 15, 2009

If you’re a business blogger, building your audience is going to become a little obsession. Really, it’s building the right audience that you want to do.

There are all kinds of tricks, tips, and dirty secrets that you can find on the internet. A quick google search for “more blog traffic” yields somewhere in the nieghborhood of 9 million results. Everyone (with legitimate advice to give) will tell you roughly the same thing: write good content and work like a dog to get inbound links.

The trick is finding ways to consistently write good content. A good trick that I like to use is to write analogies.

Pick something that’s unexpected. Copyblogger today wrote about how you can learn to blog better from Winnie the Pooh. You weren’t expecting that one.

The nice thing about analogies is that once you find one comparison to draw, the others tend come more easily. Before you know it, you’ve found three or four parallels to highlight, and your post is practically written for you.

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