Does Blogger Engagement Still Matter?

by Jason Preston on January 26, 2009

As we continue to help clients in their social media outreach strategies, I’m starting to notice that more and more people are turning away from blogs and blogger engagement to focus instead on social networking sites. Which begs an interesting question: does blogger engagement still matter?

After all, if you can generate good word of mouth and drive sales from efforts in sites like Facebook, LinkedIn, or MySpace, why bother to court the hard-to-reach and often hard-to-impress blogerati like Scoble, Arrington, or Om?

Here’s why: because they’re hard to reach, and hard to impress, and everybody knows it. These bloggers have spent time building up a brand, and that carries value when they talk about your products or your messages.

Harnessing this trust, this existing relationship, is why it still matters to work with bloggers who have a name and a following, instead of simply trusting in the effectiveness of blind, stranger-to-stranger word-of-digital-mouth marketing.

{ 41 comments… read them below or add one }

1 Corvida 01.26.09 at 9:57 pm

I think blogger engagement does matter, a lot more than most think. Most bloggers are the pushers behind some of these soc nets that companies are becoming so fond of.

If not for us, would they even know how important they are and what could become of them?

2 Troy 01.31.09 at 8:33 pm

I agree with this post.

Business is cyclical, where the money was yesterday is not the same as today and where it is today is not the same as where it will be tomorrow. If you have a blog that has established a following and some influence then it will be important to stick with it.

If you have not been working much on building your blog then now, while people are looking to social media, might be the best time to build up your blog, setting you up to create some good income once the cycle comes back your way.

In other words, bellbottoms never die, they just take long naps=).

Troy

3 Tips Kecantikan 02.03.09 at 9:03 am

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4 Deb 02.06.09 at 9:38 pm

Couldn’t agree more. The top blogerati are the new media filters. Just as the NY Times was 20 years ago, these top bloggers will be the gatekeepers of the new media.

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