Highlights & Media Co-Option

by Steve Broback on August 22, 2005

Highlights from the Blog Business Summit (in no particular order)

More of
BBS 05 in the news, on Technorati, and Flickr.

Media Co-Option

The Washington Post thinks bloggers are selling bottled air. Webpronews responds, as does Matt Mullenweg and there’s a lively debate started by Adrian Trenholm. The author of the post article obviously wasn’t at the summit, read the Silicon Valley article about Matt and quoted it out of context.

We’ll add that to the any press is good press (I guess) department and note how media is now telling bloggers how they should blog or what’s good or bad about blogging — without blogging themselves. I was talking with Jeremy Wagstaff about this topic a few weeks ago because I’d noticed that magazines were publishing top-ten blog lists. He said

Big media, like big corporations, are slow to get blogging. Not because blogging itself is complicated, or expensive, but because it involves embracing an expensive premise: that the gap between “consumer” and producer has suddenly got narrower. This is leading both groups to see blogging through a hostile lens — as snake-oil or something to be conquered and co-opted. I prefer to see it as the natural flattening that the Web promised us but failed to deliver a decade ago.

In other words, “All Your Blogs Are Belong To Us.”

And, finally (for now) Pam noted how she’d rather have a nifty notepad than a beta browser.

{ 5 comments… read them below or add one }

1 Adrian Trenholm 08.22.05 at 1:38 pm

I don’t think 5 comments (2 of them from me) constitutes “lively debate,” but thank you for the link nonetheless :-)

The quote from Jeremy is interesting, but I am not sure if there is as much institutional hostility as all that. After all, MacMillan didn’t say “don’t blog,” he just said “don’t hire anyone to help you blog.”

Still, if you apply that reasoning across the board, corporations need not hire PR firms either. PR is a simple concept, right? The same could be said for dozens of other marketing and business processes, which enterprises see fit to invest in all the time.

The bloggers as gatekeepers article which you cite from webpronews makes a similar argument.

2 -b- 08.22.05 at 5:49 pm

I talk about it in my presentations and same think with the book. The blog marketing part is easy, businesses get that, it’s the mechanics of blogging, the how that they’re interested in. If everyone had that figured out, we’d have way more corporations blogging. Why aren’t they? That’s what we’re trying to do, show how to do it.

3 Nick Hall 08.25.05 at 11:12 am

Just posted my review of the BBS:

BBS Networking Review

Let me know if there is a more efficient way of posting my comments. I am fairly new to the blogosphere.

4 -b- 08.25.05 at 12:38 pm

Thanks Nick. Posting them like that works perfectly.

5 Alejandro (LatinCaster) 08.26.05 at 3:35 am

Seems like the world is changing faster than ever (for better or worse). With change comes crisis, and i believe something better will emerge.

One thing’s for sure: you’re in or you are out.

I’m just happy to be able to express myself, both on my blog and my podcast. Cheers from Argentina.

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