Microsoft Keynote: Insider Info From the Blog Business Summit

by Steve Broback on August 25, 2005

I’ve just started to evaluate the sessions and speaker ratings from the SF Blog Business Summit, and am pleased to see that the Microsoft Keynote has rated as one of the top sessions. Keynoter Dean Hachamovitch rated higher more than three quarters of the professional business bloggers who came to present.

Based on my history hosting technology conferences, this is a somewhat unusual situation. Usually vendor-related keynotes do not rate so highly. The few exceptions to this rule occur when the presenter focuses on creating a session that delivers for the attendees, and not one that delivers a “message”. This was one of those exceptional cases.

The night before the keynote, Hachamovitch probed me for insights as to what specific topics the audience would find beneficial, and then spent several hours working to align his lecture to the attendees needs. At one point I offered some suggestions as to how Internet Explorer 7 (and particularly the interesting new syndication features) might fit into his presentation. I was pleasantly surprised when he said that he wasn’t there to promote product, and instead focused exclusively on how the world of blogs and RSS can benefit business.

All I can say is, Dean can keynote at one of my conferences anytime…

{ 3 comments… read them below or add one }

1 Andrew Feldstein 08.26.05 at 2:30 pm

As an attendee, and an overall fan of the Blog Business Summit, I was not one of those who rated Dean Hachamovitch’s keynote address with particularly high marks. While I don’t doubt that many of the factors you suggest helped to improve his speech and his ratings, I don’t think you can ignore the overall demographics of the BBS attendees.

A large number of these were from corporate America and were exploring the feasibility of implementing blogs in their corporate environment. They were not the ones sporting Powerbooks or browsing with Firefox. They are from the demographic that uses the Windows OS and browses with Internet Explorer. For them Dean Hachamovitch’s speech discussed a subject they, at least, had a passing familiarity with. It must have come as a welcome relief.

2 -b- 08.26.05 at 5:26 pm

Thatís a good point I havenít posted on yet (taking some time off), but weíve been discussing it internally. We havenít quite hit our stride yet with the editorial, as thereís a diverse audience. It was the first conference Iíve been to in years where there was an equal amount of PC laptops and Powerbooks. Itís usually all Powerbooks as Iím at design conferences.

I donít think my lectures were a hit with the audience as the slides are targetted to designers and bloggers. I also noticed that the theme of the ďaccidental entrepreneurĒ wasnít connecting with some of the audience. Many bloggers are young turks, rebels, not corporate suits and thatís who a majority of the audience was and where the growth in business blogging is. Now, thatís not saying Iím going to put on a suit nex time, but weíll adjust the editorial and speakers.

3 Steve Broback 08.27.05 at 12:25 pm

Andrew: I am a little confused–one of my points was that for a business audience (Windows/IE users), it was nice to see a presentation that would resonate with them. You seem to reinforce this. Are you saying that you’re a Mac/Firefox person so it was less useful?

Sponsored links

advertise here