Microsoft Keynote: Insider Info From the Blog Business Summit
I’ve just started to evaluate the sessions and speaker ratings from the SF Blog Business Summit, and am pleased to see that the Microsoft Keynote has rated as one of the top sessions. Keynoter Dean Hachamovitch rated higher more than three quarters of the professional business bloggers who came to present.
Based on my history hosting technology conferences, this is a somewhat unusual situation. Usually vendor-related keynotes do not rate so highly. The few exceptions to this rule occur when the presenter focuses on creating a session that delivers for the attendees, and not one that delivers a “message”. This was one of those exceptional cases.
The night before the keynote, Hachamovitch probed me for insights as to what specific topics the audience would find beneficial, and then spent several hours working to align his lecture to the attendees needs. At one point I offered some suggestions as to how Internet Explorer 7 (and particularly the interesting new syndication features) might fit into his presentation. I was pleasantly surprised when he said that he wasn’t there to promote product, and instead focused exclusively on how the world of blogs and RSS can benefit business.
All I can say is, Dean can keynote at one of my conferences anytime…