Blog Tools Slides

by Steve Broback on March 16, 2006

As promised, here are the [slides from our presentation](/media/publish_and_prosper_sample.pdf) on blog tools. We got through about 1/2 of the slides and please go ahead and ask questions. I’m happy to answer them.

{ 5 comments… read them below or add one }

1 Patsi Krakoff 03.16.06 at 4:04 pm

Hey, this PDF is a great publication on Publish and Prosper, but I was hoping to see your slide presentation…is this the wrong link?

2 John Winningham 03.16.06 at 5:14 pm

I’m enjoying the summit, and have learned a lot this afternoon. But I have a question. I work in an industry (beads and jewelry supplies) where the users are usually older, and not as cutting edge and tech savvy. How do you encourage people who don’t know a blog from a frog to interact and subscribe to your information. We have been considering asking our customers to contribute to our blog, but I’m not sure where to start and what pitfalls there can be.

3 -b- 03.16.06 at 5:45 pm

It was the wrong link! Here ya go.

4 Brian Carr 03.16.06 at 6:24 pm

Thank you for posting the slides. As I am not at this conference, I was wondering if you could go into a little more detail regarding trackbacks and simple ways to go about soliciting them.

Thank you,

Brian Carr

5 Janet 03.17.06 at 8:54 am

Hi John,

One of our customers, Cruise West (, has put blogging kiosks on their cruise ships to have their customers blog their experiences from the ships. They have a demographic of older customers. My points?

1) Although older folks have probably not understood blogs as readily as younger folks, they are looking to technology to help keep them in touch with family, friends, and provide entertainment. (Forrester report on Social Networking from Feb. 2006)

2) Because blogs are so easy to interact with, once they see how much fun it is to converse online, you’ll probably see increased adoption. My dad’s 83, and he loves his e-mail. I suspect if he were into beads and jewelery, and you explained to him how to comment (right on the page – like where the comment policy show up here on this blog) he would probably do it.

Give it a shot! You might be surprised. And thanks for showing up yesterday. It was fun, wasn’t it?

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